Any other service provided by Romatielay.com is not covered by our guarantee and full upfront payment is required unless specified. This includes all the affordable SEO services, maintenance services and website development. While we consider all our services cost effective and extremely successful to rank most websites, to keep them accessible to lower budgets, these are not specifically designed for a particular niche and can’t guarantee the same results we would accomplish in our guaranteed service.
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Pay Per Click Management |
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PPC management companies need to start making a change. There is a very small relationship between the amount of spending on a campaign and the amount of work needed to run the most efficient and ROI-producing search campaign. But if this is widely known, then why on earth are all of the companies charging this way? Paid search (PPC) adopted this business model from the traditional ad agency. Why would we adopt the business model that started 70 years ago? It makes no sense at all.
Why do you need Pay Per Click?
PPC offers an effective way to reach customers at the moment they are ready to buy. They click on your ad and go to a page on your Website where they are invited to take action, such as making a purchase online or calling your toll-free number.
Put your company in front of people who are looking for your products. Watch the results as your site traffic, and most importantly qualified leads, grow your business.
Pay Per Click Advertising vs. Search Engine Optimization
When you enter a keyword at a search engine like Google®, you get back two types of results - paid search ads or "sponsored listings" and natural or "organic" results. PPC works together with Search Engine Optimization (SEO) to give you immediate visibility in the sponsored listings, while you are building your natural search results.
PPC Services
- Keyword Research and Selection: Whether you have an existing pay per click internet advertising campaign or not, we perform keyword research as a best practice to ensure the campaigns are employing the appropriate keywords.
- Creative Development: Our pay per click management includes custom and unique creative writing (titles and descriptions) to help maximize clickthru and conversion rates.
- Landing Page Identification: We identify the best existing destination or recommend improvements to facilitate site level conversion.
- Implement Campaign Tracking: We will work with your staff to implement tracking codes to aid in tracking conversions from your pay per click marketing campaign.
- Advertisement Submission: We will upload and submit the keywords and associated creative for approval by the search engines' sponsored search programs.
- PPC Account Settings: We will establish and monitor the numerous Account Settings (daily max spend, match type, countries, etc.) to maximize business goals.
- PPC Bid Management: We provide PPC management tasks including bid gap monitoring, bid price changes and bid position maintenance.
- PPC Monthly Analysis: We perform a month-end analysis of campaign performance, including individual keyword costs, conversions, and performance trends. We develop a written document and then hold a conference call to discuss previous month activities and next steps.
- Campaign Improvements: We will suggest and implement pay per click internet advertising campaign improvement, including changes to title/description copy, keyword list modifications, and bid adjustments.
Our PPC Management Services include:
- Keyword research
- Pay per click campaign set up
- Multilingual search advertising
- Mobile search advertising
- Strategic bid management
- Ad copywriting
- Landing page design
- Campaign testing
- Traffic analysis
- Pay per call advertising
- Video advertising
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