Part of achieving top search engine positions is through links from other Web pages. These links can come from people who like your site (natural links), reciprocal linking, directory submissions, one-way linking, multi-site linking and directory linking.
Reciprocal links are very important indeed, but limited in terms of SEO results. They are just part of the overall strategy of a link building campaign. In fact, if a website features more than a certain amount of links (generally 50-75), search engines might interpret that such website is exchanging links to fake a strong link popularity rating. This is why one-way-links weigh so much more in terms of SEO.
One-way-links involve manual submissions to directories, submission of articles, press releases, and developing a presence on blogs and forums. None of the aforementioned actions can be implemented with a software. They are all based on manual labor. From ground up, it generally takes at least one qualified person full time for several months to develop a satisfactory link effect. Larger companies hire full-time people just to go speak about their websites on blogs and forums. There is a strong reason for that and the same effort needs to be applied proportionally to every website committed to a significant online presence.
1) Reciprocal links:
Exchange reciprocal links with websites relevant to your industry.
2) One-way-links through Directory Submission
There are virtually 1000s of directories accepting free new listings everyday. In most cases, website marketers boycott such “secondary directories” thinking that no traffic would result from being listed on them.... We agree! This is not what will bring traffic! However, inclusion in directories creates a strong one-way-link factor. In other terms, submitting your website to 100s of “at-first-sight-insignificant” directories will greatly enhance your link popularity factor. Of course, submissions should be addressed to directories featuring a decent PR.
3) One-way-links through Blogs Forums & SMO
Participate in blogs and forum discussions. Post comments & questions and always have your URL listed in your signature. It is always advisable to address blogs and forums within your line of industry as a priority, but not necessarily... In fact, as an example, you could be a manufacturer visiting a marketing forum, and you could post a simple statement such as “Thank you for the tip!” in response to someone giving good information.
The name of the game is to interact with online communities through blogs and forums to have a valid excuse to list your URL as many times as possible, thus increasing your link popularity through one-way-links. Link enhancement through Blogs & Forums is also a labor intense process which cannot be implemented through software. In order to post a comment, each blog/forum requires registration.
4) One-way-links through Article Submission & Press Release
Article submission & online press release have become industry standards in the world of SEO - Thousands of eZine publishers are looking for new articles and press release material on an ongoing basis. In most cases, you should not expect to receive traffic from such articles after they get published... In fact, chances are that your articles & press releases will never be found nor read, but their purpose is once again to increase your link popularity through one-way-links. Article Submission & Press Release is a simple and efficient way to increase backlinks to your site.
Our link building solutions include:
» Reciprocal link exchange submissions and additions.
» One-Way link submissions and additions.
» Multi-Site linking submissions.
» Directory link submissions and additions.
Each of these linking strategies has specific descriptions that can be summed up as:
- Reciprocal Linking = Site A links to Site B, Site B links back to Site A
- One-Way Linking = Site B links to Site A
- Multi-Site Linking = Site A links to Site B, Site B links to Site C, Site C links to Site D, and Site D links back to Site A.
- Directory Linking = Site Directory A links to Site A
That seems simple enough but it takes time and effort to perform these strategies and most website owners aren't willing to spend the time or don't have the time to spend on it.
The goal of trading links is to get quality links for quality links. True quality links will carry benefits far beyond that of attaining a coveted position in the search engine results. The links will bring traffic from the Web page linking to your Web page. Therefore, you want to ensure you trade or barter links from quality partners.
