Cheap search engine optimization (SEO) works, up to a certain point. If you have a website in a field that isn’t competitive, such as a specialized business in a limited geographic area, then a few directories and some changes to your meta tags might work wonders, even if you have a new website. For instance, if you’re a neurosurgeon in Crab Apple Cove, Maine, then you probably don’t have too many brain specialists in the general area to contend with, so your website will show up for all kinds of searches (if there are any) related to what it is that you do.
Cheap SEO fails miserably in any competitive environment. Why? Because your competitors are using the same cheap technique that you are, albeit as a small component of a more aggressive campaign. Whether or not your competition is using an SEO expert or has spent enough time to become advanced in optimization, your inexpensive approach is going to get limited traction. Even worse, if you invest in spammy techniques (like multiple submissions or buying links on sites that already have multiple other links to questionable companies) you may find yourself in a worse position than if you did nothing at all.
Low-budget optimization usually gets poor results because it can’t build an internet presence that is worth a search engine’s time. Cheap backlinks are only enough to tell a search engine that you exist, but trusted links (which cost more) are going to be an endorsement of your product or service. While SEO outsourcing is not necessarily a bad thing in itself, a 100% offshore optimization program may not get be the best match for semantic rules designed for US English results. Some of the better optimization programs incorporate content editing with title and description creation, and all of these should be matched up by native speakers whenever possible. Likewise, if you are doing search engine marketing for European sites.
Why Cheap SEO isn't the most effective SEO
Real SEO services are based on time & effort, as safe & effective SEO can not be automated - if it's cheap, it probably means it involves little actual human time.
If an SEO service does not involve much actual time & effort - then it may mean that simply very little work is being done, if any - or it may mean that short cut, automated tactics are being used - which at best could mean not much positive impact, but at worst could spell disaster!
SEO consultants & companies, offer a very valuable service - and earn well as a result of the value they provide. If a company can provide the valuable results that they're telling you they can - why would they offer them cheap?
The truth is - you just cannot offer real, safe & effective SEO services at budget prices, as it involves a lot of time & effort - starting with keyword & market research, on page optimization, backlinking, quality content creation - all of these are parts of an effective SEO service, and they all take time & effort
Search Engine Submission Service. Many of the cheap SEO packages are just search engine submission services, they will use software to automatically submit your website to hundreds of search engines. Completely pointless. Firstly you only really need to be concerned about the major search engines, the other hundreds of obscure search engines are just not going to bring targeted traffic. Secondly, you do NOT need to submit your site to any search engine. Your website will end up being indexed via the backlinks that are gained for you by an SEO consultant, the better quality the backlink, the quicker your site is likely to be indexed on the major search engines.
Automated SEO services. These are risky, shortcut orientated approaches which will not work for long, if they work at all. they're risky because many search engines (especially Google) do not like cheats & shortcuts, and may penalise your website once they discover the shortcut being used - in some cases they will remove the website from the search engine completely!
Other quick fix cheats & shortcuts. There are many quite well known tricks & cheats that used to work slightly & temporarily. In most cases these shortcuts I'm referring to just aren't effective any more - but, this will not stop the search engines from penalising for it, or even de-indexing your website if they discover that you're using one of these tactics, which will be mentioned in the search engines terms of service.
With the use of website logs and analytic software, online marketers have the ability to monitor and measure the results of all of their online marketing initiatives. Website analytics should not only be the foundation of any proposed website modifications, they should be the cornerstone for monitoring results on an ongoing basis.
Websiite Analysis is about understanding how well your website is fulfilling its objectives based upon your unique Key Performance Indicators (KPI). A Website Visibility Analysis is the first step in producing actionable information that will allow you to determine what visitors are looking for, how they are getting to your website, what the search engines think of your site, and how you are doing compared to your competition. It quantitatively reveals the strengths and weaknesses of a website.
Cheap SEO Price Promise
Because we are so confident that our prices are more competative than any of our competitors, we are happy to offer any potential clients a like for like price match that you can get from any other reputable search engine optimisation company in the UK.
If you spend £99 (for example) on SEO, this may seem cheap - and you may be under the impression "oh well it's only a hundred quid, worth a punt, if it doesn't work nothing lost" but this may not be the case. If a website that you have already spent hundreds, or even thousands (including taking into account your time & effort invested) ends up being penalised by the major search engines - or even de-indexed, then cheap SEO could work out to be very expensive indeed
